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User Name: Philip Yaffe
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Latest Published Articles

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1: How to Use Presentation Slides to Best Effect

2: Why Visual Aids Need to Be Less Visual

3: Fixing the Flaws in the 10 Principles of Clear Writing

4: Is a Worldwide Common Language just over the Horizon

5: Should English Be Declared the Worlds Official Common Language

6: The Sin of Arrogant Advertising

7: Techniques of Persuasive Communication: Old Wisdom in a New Package

8: Stop Writing Press Releases. Start Writing News Releases.

9: Fast-tracking Foreign Languages: How to Meet the Linguistic Challenges of Working Abroad

10: How to Improve Your Writing by Standing on Your Head

11: The Mathematics of Persuasive Communication